Messaging insight for campaigns and charities
Does the coalition you reach match the coalition you need?
Prism shows which parts of Britain your messaging speaks to, which parts your supporters come from, and where the gaps are. Then it helps you write for the people you're missing, without changing what you stand for.
- Incrementalist Left21%
- Rooted Patriots20%
- Dissenting Disruptors20%
- Progressive Activists12%
- Sceptical Scrollers10%
- Established Liberals9%
- Traditional Conservatives8%
Three pictures, one scale
Prism puts your messaging, your supporters and the country side by side, measured the same way, so you can see at a glance where they line up and where they don't.
Your messaging
Paste in your posts, emails and newsletters. Prism reads each one and shows which of the seven segments it speaks to, and which it leaves out.
Your supporters
A short, anonymous survey of your own supporters shows which segments your support actually comes from. No names, no emails, nothing that identifies anyone.
Britain
Both are compared with the whole country, using published research on how Britain divides into seven groups with distinct values and concerns.
What you can do with it
See your gaps
Find out who you're reaching more than the country would suggest, and who you're missing. Every figure shows its working, so you can explain it to your board.
Test a message before it goes out
Try a draft and see who it's likely to land with. Ask for a version written for a segment you're missing. Prism changes the framing and keeps your position.
Built to be careful
- We only analyse your organisation's own content and your own channels.
- We never profile individuals or guess anyone's politics.
- Supporter surveys are anonymous, from start to finish.
- Prism improves messages. It never holds contact lists or tells you who to target.
- Race, religion, sexuality, disability and other protected characteristics are never used.
- Each organisation's workspace is kept completely separate.
Interested?
Prism is invite-only. We set up each organisation ourselves and invite your team. To find out more, email hugo@veritascampaigns.com.